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According to recent studies, the sports betting market in Africa continues to grow rapidly. Kenya has emerged as a leader, outperforming other countries thanks to the active introduction of new technologies in betting.
Recently, the American company GeoPoll conducted an extensive study. The survey showed that at least 54% of respondents aged 17-35 in sub-Saharan Africa had gambled at least once in their lives.
The data shows that Kenya had the highest number of gamblers last year, at 76%. By comparison, Uganda accounts for 57% of the total number of Internet users. The lowest involvement of young people in gaming was recorded in Ghana – only 42%.
The survey also showed that Kenyans, unlike people in other African countries, prefer to gamble very often on e.g. pm bet tz. Football is especially popular on weekends, so a large percentage of players bet on it weekly.

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Young people prefer to use bookmakers’ offices with the help of new technologies implemented in modern smartphones. According to the same survey, 75% of all bets in Kenya are made through mobile platforms.
Kenya is also a leader in youth gambling costs. Unlike other African countries, most Kenyan players bet once a week on football, spending about $50 a month.