According to recent studies, the sports betting market in Africa continues to grow rapidly. Kenya has emerged as a leader, outperforming other countries thanks to the active introduction of new technologies in betting.
Recently, the American company GeoPoll conducted an extensive study. The survey showed that at least 54% of respondents aged 17-35 in sub-Saharan Africa had gambled at least once in their lives.
The data shows that Kenya had the highest number of gamblers last year, at 76%. By comparison, Uganda accounts for 57% of the total number of Internet users. The lowest involvement of young people in gaming was recorded in Ghana – only 42%.
The survey also showed that Kenyans, unlike people in other African countries, prefer to gamble very often on e.g. pm bet tz. Football is especially popular on weekends, so a large percentage of players bet on it weekly.
Young people prefer to use bookmakers’ offices with the help of new technologies implemented in modern smartphones. According to the same survey, 75% of all bets in Kenya are made through mobile platforms.
Kenya is also a leader in youth gambling costs. Unlike other African countries, most Kenyan players bet once a week on football, spending about $50 a month.